ESPN collaborates with The Soul Rebels, who have worked with seemingly everyone from Nas to G-Eazy to Metallica to Katy Perry, to feature their new song “Greatness” off their latest album Poetry In Motion as part of the 2020 college basketball campaign “Blockbuster Theater”.
“It’s an honor to be working with ESPN,” The Soul Rebels say. “ESPN feels like home to us. We’ve gone weeks without seeing our families and loved ones while touring, but it’s ESPN we can rely on to always be there to entertain, inform, stimulate and humor us. As a band, we gather around a TV or laptop or iPhone to watch our games, all huddled around in our dressing room watching the big games right up until we need to walk on stage.”